00 / R&D SOFTWARE LAB
Your business is not generic. Your software shouldn't be either.
We build custom operational software, AI tools, dashboards, portals, apps, and integrations for companies that have outgrown off-the-shelf SaaS.
BRANDS OUR TEAM HAS SHIPPED WITH
- Microsoft
- Sony
- Paramount Pictures
- CAA
- Axis Games
- Fort Block Games
- Draw a Stickman: Epic, winner
- Webby Award
- App Store, Hanx Writer
- #1
- downloads across team launches
- 300M+
- YouTube views
- 200M+
SELECTED WORK / BEFORE TRUE INDUSTRIES
Hanx Writer
#1 App Store
Draw a Stickman: EPIC
Webby Award Winner
The Godfather: Family Dynasty
Licensed Paramount IP
01 / THE PROBLEM
Your tools almost fit. That is the problem.
02 / THE COST
Your team compensates for the gap every single day.
03 / THE TURN
We build the system around the operation. Not the other way around.
04 / THE SHIFT
The one-size-fits-all SaaS era is ending.
SaaS made software accessible. It also trained companies to adapt their operations around generic tools: subscription sprawl, disconnected data, manual workarounds, fragile reporting.
The AI era changes the equation. Custom software is becoming faster, more practical, and more powerful. The next advantage is building software around how your business actually works.
05 / SIGNAL CHECK
Who this is for.
- ✓Founder-led service businesses with real revenue and operational complexity
- ✓Operations-heavy companies stuck between spreadsheets, SaaS sprawl, and manual workflows
- ✓Teams whose best people spend hours moving data between tools
- ✓Game studios that need platforms, custom tooling, or live ops
- ✓Leadership that wants software built around the business, not the other way around
What we replace.
- ✕Spreadsheet workflows held together by memory
- ✕Manual reporting assembled from five sources every week
- ✕Disconnected SaaS subscriptions with overlapping features
- ✕Fragile automation chains nobody wants to touch
- ✕Inbox-based approvals and status chasing
- ✕Duplicate data entry across systems
- ✕Dashboards that are always late and never trusted
06 / WHAT WE BUILD
The tools you wish already existed.
MOD-01
Custom Operations Software
Internal platforms, workflow tools, dashboards, and business systems built around your process.
MOD-02
AI Tools & Agents
Practical AI systems, assistants, automations, and decision-support tools tied to real business workflows.
MOD-03
Dashboards & Reporting
Custom visibility layers that help leadership see what is happening, what is stuck, and what needs attention.
MOD-04
Client & Team Portals
Portals for customers, internal teams, vendors, members, partners, and service delivery.
MOD-05
Web & App Platforms
Scalable web apps, mobile apps, product platforms, and custom interfaces.
MOD-06
Microservices & Integrations
APIs, data pipelines, third-party integrations, service architecture, and automation between systems.
MOD-07
Game & Interactive Technology
Unreal, Unity, multiplayer systems, interactive experiences, real-time tools, and game-adjacent products.
MOD-08
R&D Prototypes
Proofs-of-concept, MVPs, experiments, and emerging technology prototypes that validate what is possible.
07 / PROCESS
From workflow drag to custom leverage.
FULL PROCESS →- 01
Diagnose
We map your workflows, software stack, bottlenecks, data flow, and operational pain.
- 02
Design
We define the highest-leverage system, user experience, technical architecture, and build roadmap.
- 03
Prototype
We quickly validate the riskiest assumptions with working prototypes, mockups, or technical experiments.
- 04
Build
We develop custom tools, AI systems, dashboards, portals, apps, and integrations.
- 05
Improve
We iterate, measure, automate, and evolve the system as your business grows.
08 / DIAGNOSTIC
Is your software stack slowing you down?
Take the SaaS Escape Audit to find out where your business is losing time, money, visibility, and control to tools that almost fit. Question one is live right here.
How do your most critical workflows run today?
ANSWERING OPENS THE FULL DIAGNOSTIC / 2 MIN / INSTANT READOUT
09 / LEVERAGE
Where custom software creates leverage.
- Replace a stack of disconnected SaaS tools with a focused internal platform.
- Build an AI assistant for operations, sales, support, or reporting.
- Create a client portal that reflects how services are actually delivered.
- Automate handoffs between departments.
- Build dashboards that show leadership what is happening in real time.
- Turn spreadsheet-based workflows into reliable software.
- Connect data across tools that do not talk to each other.
- Prototype a new AI-powered product or internal system.
- Create custom tools for production, scheduling, fulfillment, QA, or service delivery.
- Build interactive systems, game technology, or real-time digital products.
10 / THE LAB
Part software lab. Part product team. Part technical partner.
True Industries combines software engineering, product strategy, AI experimentation, creative technology, and production leadership. We are built for companies with complex problems, unclear paths, and high-value workflows that generic tools do not support well.
- ✓Senior technical and creative leadership
- ✓Experience across AI, web, apps, games, and interactive systems
- ✓Prototype-to-launch capability
- ✓Comfort with ambiguity
- ✓Business-first software thinking
- ✓Ability to move from idea to working product quickly
- ✓Background in complex systems and production pipelines
- ✓A practical approach to AI, automation, and custom software
Our background in game development gives us a deep understanding of complex systems, real-time feedback, user experience, performance constraints, live operations, and cross-disciplinary production. We bring that discipline into business software.
11 / CASE FILES
Work
Complex systems, production discipline, and software that ships. Operations platforms, custom tools, games, and interactive products, built and run in production.
CASE FILE 01
SHIPPEDBattleframe OS
Fort Block Games / TAKEOVER
Custom launcher and player operations platform: distribution, Epic account linking, web3 wallets, leaderboards, live telemetry, and live-ops tooling in one system.
CASE FILE 02
SHIPPEDHOA Platform
True Industries platform
Built a community operations platform for homeowner associations: a branded public site plus a homeowner portal with online dues, a document library, and maintenance and ARC request workflows. Live with its first community in Kentucky.
CASE FILE 03
IN STEALTHDocument Intelligence
Stealth engagement
Building a deterministic document automation system for a client in stealth: an intelligence layer proposes, validation enforces, and humans approve, so regulated paperwork becomes repeatable instead of hand-assembled.
CASE FILE 04
SHIPPEDTAKEOVER
Fort Block Games
Developer and publisher of TAKEOVER: fast-paced UE first-person shooter with 8 factions and blockchain integration. We also built Battleframe OS, the custom launcher and player platform behind it.
CASE FILE 05
SHIPPEDAxis Football 2026
Axis Games
Years of co-development: American football simulation with franchise mode, play editor, and multiplatform launch on Steam.
CASE FILE 06
SHIPPEDBREAK ZONE
True Industries original
Launched our own browser arcade: 16+ quick, strange, replayable games on one platform, with shared player profiles, scores, and daily streaks.
CASE FILE 07
SHIPPEDBlackout EDC
True Industries original
Launched an automated affiliate commerce platform and its first storefront: curated all-black everyday carry gear with automated product ingest, review discovery, and click analytics. New niche stores ship as configuration.
CASE FILE 08
SHIPPEDMuseverse
Co-development partner
Co-developed a Unity VR music experience powered by AI, plus the content pack admin platform that feeds its in-game marketplace.
CASE FILE 09
SHIPPEDEsportplayer
Fort Block Games
Built a watch-to-earn esports platform: schedules, VODs, highlights, quests, and a token economy with wallet integration, localized for global audiences.
12 / START
Build the software your business actually needs.
Your operation is part of your advantage. Your software should be built around it. Let's identify where custom tools, AI systems, dashboards, portals, and integrations could create the most leverage in your business.